Dr. Samantha Yammine, PhD is a Neuroscientist, Science Communicator, and Digital Media Producer.

Samantha Yammine is a Neuroscientist and popular Science Communicator better known as Science Sam. She earned her PhD from the University of Toronto studying how stem cells build and maintain the brain, then went on to found Science Sam Media, a production and consulting agency specializing in science communication and digital media.

She is passionate about empowering people to explore science by making it more familiar, accessible, and inclusive. Her formal training in academia plus expertise in digital media mean she is uniquely poised to transform complex, jargon-filled science into fun and interactive content that resonates with broad audiences. An innovative leader in creating science content that stands out online, she has also published in Nature and Science on communicating science.

In 2021, Samantha was named one of Toronto Life's Top 50 most influential people, and made the front page of the Toronto Star for her efforts helping people get informed about vaccination. She is a regular science expert on CTV’s The Good Stuff with Mary Berg, and has been a guest science correspondent for a variety of shows on Netflix, TVO Kids, CBC GEM, Discovery UK, CBC Radio, and AsapSCIENCE. Samantha co-founded Science is a Drag, and sits on the Board of Trustees for RCIScience and Advisory Board for the anti-misinformation organization ScienceUpFirst.

wait… what’s a science communicator?

Previous clients and media appearances include:

A strong value of Science Sam Media is that science should be accessible to everyone, and as such that educational content should not be behind a paywall. Partnerships with the organizations above help support the effort put into creating freely accessible daily content on social media. If you’d like to support this work directly, you can do so via ko-fi, or by booking Sam as a speaker for your next corporate or campus event.